Camillo, who organizes companies of performers for shows of dubious quality, has just recruited Ferruccio Ferri, an unwary young man who knows everything about camels. In the company of a jack-of-all-trades driver and a grotesque singer whom Camillo is in love with, the two of them set off from Carpi, leading a camel along with them. Crossing the low Po Valley, they reach Milan, where Ferruccio Ferri must take part in the final round of a television quiz show. Along the journey he wins a few prizes by performing at various small-town fairs. On the long-awaited evening, however (with 500 million lire at stake), Ferruccio shows up alone, without the animal, since Camillo has disbanded his not very lucrative company. Ferruccio does not win: he argues that Somali camels are colour-blind, whereas according to the television channel they are cross-eyed. After filing an appeal for review, Ferruccio catches a train back home.